Ideas, experiments, and lessons

Unfiltered thoughts from our work driving practical AI adoption.

• Be Like Water: What Adaptability Looks Like in 2026

  SaaS asked your business to take the shape of the software. AI is finally flipping that. Here is what 'be like water' actually looks like in 2026.

  2026-05-01 · 8 min read

• From Billable Hours to Outcomes: The Rise of AI-Native Consulting

  The billable hour priced expertise for a century. AI changes that - and the firms built around it will define the next era of consulting.

  2026-05-22 · 9 min read

• What Is Vibe Consulting? The Risks of AI-Driven Advisory Work

  AI can compound an expert's judgment, or manufacture the appearance of having it. The difference is who's at the keyboard.

  2026-05-06 · 3.5 min read